Gifting season: the best gifts for the holidays
Shop the most beautiful gifts for her and make this holiday season unforgettable.
She’s back: the Advent Box 2025!
Our popular Pick & Pair Earring Advent Box is back – and now available to shop! Be quick, stock is limited!
TIMELESS BASICS
Notbranded
Timeless basics are always in. Pair them with colorful statement pieces for a balanced look or layer them with other basics!
Our favorites
A woman owned company
Notbranded was founded in 2018 when our founder, Monica, decided to completely change course. With a great passion for fashion, she started with a dream at her kitchen table. Today, Notbranded is active in more than 20 countries and is the absolute go-to shop for trendy jewelry in Europe. Notbranded has become the dream of our entire team, and every day we work with great passion to grow our brand. Notbranded stands for unique, affordable jewelry and shows that all dreams can come true.
Hear from our happy customers:
Darya H.
Very fast shipping, beautiful jewelry, wide selection, good quality, and they don’t tarnish!
Gaspard L.
I’m so impressed with the quality. I wear my bracelet every day, even in the shower, and the color hasn’t changed at all! On top of that, the customer service was very fast and friendly in answering my question.
Cécile
Delivery is always flawless, and the jewelry looks just like in the photos. Wide selection, and it’s nice to be able to change pieces often without spending a fortune.
Shop the look
NEW: Piercings
Notbranded
Discover our stylish, durable, and skin-friendly titanium piercings – available in gold and silver tones. Waterproof, shiny, and perfect for mixing & matching.
Shop the collection now and shine every day with Notbranded!
Blog posts
Create your unique look with the new Notbranded Birthstone Box.
11/11 Singles Day at Notbranded! Get 11% off today on your favorite stainless steel jewelry
